B2B Growth Team Resources
- B2B Jira Work Management
- Jira Work Management Overview
- Growth Marketing Campaign Form Field Alignment
- How To: Submit B2B Webinar Requests in JWM
- How To Request Digital Marketing Campaigns in JWM
- Growth Campaign Calendars
- How To: Create a Tradeshow Campaign in JWM
- How To Request a Content Asset in JWM
- How To: Submit Various Marketing Ops requests
- Marketing Request Process Optimization: Problems, Quick Wins, and Implementation Timeline
- Documentation
- B2B Marketing Operations Team
- B2B Campaign Structure and Naming Convention
- Campaign Attribution Overview
- Customer Journey and Marketing Funnel
- Scoring Model
- Lead Ops Sourcing SLAs
- How to Create a Pardot Resource Form
- Email Ops Documentation - SharePoint
- Email Style Guide
- Email Template Modules
- Lifecycle Stages
- Unified Marketing Funnel and Lead Operations Guide (Work in Progress)
- Email Ops SLAs
- Work in Progress - Pardot Engagement Studio setting Vertical and Sub-Verticals
- Pardot Emails - Child Campaign Naming Conventions
- Updates / Release Notes
- New Lead Processing Workflow – Effective Until March 17th
- Tracking Links
- A/B Testing
- Instapage Process
- Multimedia Operations Team
- Adobe Express Display/Social Ad Templates
- Creating UTMs
- Demand Generation Team
- Creative Projects - Pardot Image Links for Email
- SalesForce Reports Database
- Growth Marketing Tradeshow Promotional Strategy Standard Operating Procedure (SOP)
- Growth Marketing Webinar Process
- Growth Marketing Content Asset Process
- GTM ID - Go-to-market Fields
- B2B Marketing Operations Team
- B2B Digital Marketing Team
- Partner Marketing
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