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Growth Marketing

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  • PPC
    PPC
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  • B2B Growth Team Resources
    • B2B Jira Work Management
    • Documentation
      • B2B Marketing Operations Team
        • B2B Campaign Structure and Naming Convention
        • Campaign Attribution Overview
        • Customer Journey and Marketing Funnel
        • Scoring Model
        • Lead Ops Sourcing SLAs
        • How to Create a Pardot Resource Form
        • Email Ops Documentation - SharePoint
        • Email Style Guide
        • Email Template Modules
        • Lifecycle Stages
        • Unified Marketing Funnel and Lead Operations Guide (Work in Progress)
        • Email Ops SLAs
        • Work in Progress - Pardot Engagement Studio setting Vertical and Sub-Verticals
        • Pardot Emails - Child Campaign Naming Conventions
        • Updates / Release Notes
        • New Lead Processing Workflow – Effective Until March 17th
        • Tracking Links
        • A/B Testing
      • Instapage Process
      • Multimedia Operations Team
      • Adobe Express Display/Social Ad Templates
      • Creating UTMs
      • Demand Generation Team
      • Creative Projects - Pardot Image Links for Email
      • SalesForce Reports Database
      • Growth Marketing Tradeshow Promotional Strategy Standard Operating Procedure (SOP)
      • Growth Marketing Webinar Process
      • Growth Marketing Content Asset Process
      • GTM ID - Go-to-market Fields
    • B2B Digital Marketing Team
    • Partner Marketing
  • B2B Campaigns
  • B2C Growth Team Resources
  • B2C Website Marketing
  • Microsoft Teams Notes
  • Feedtrail Migration Project and Plans
  • AI for Marketing
  • draw.io Diagrams
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