Tracking Links

Purpose: Use for tracking any ungated Relias.com-hosted links or links to third-party sites or assets.
Examples:
- Example: https://lp.relias.com/impactnation.relias.com/website-events
Creation: Custom redirects are created in Pardot.
- Content > Custom Redirect
Key Notes:
- Add Google Analytics Parameters when creating a custom redirect:
  - utm_source: Partner/vendor name (e.g., partner-national-council).
  - utm_medium: Context-dependent (e.g., email, newsletter, paid-ad).
  - utm_campaign: Match the 18-digit SFDC campaign ID.

Purpose: Use for gated Relias.com-hosted links (any internal page requiring a form fill).
Examples:
- Links to demo registration, webinar signups, or gated reports.
- Example: https://www.relias.com/demo?utm_source=instapage&utm_medium=referral&utm_campaign=7013w000001HYk2AAG
Key Notes:
- No redirect is required for gated assets; only apply UTM parameters.
- Use lowercase for all UTM parameters.
- UTMs must begin with a single ? and each parameter is separated by a single &.
  - Example: ...?utm_source=instapage&utm_medium=referral&utm_campaign=campaign-id
- Default UTM values for Instapage links:
  - utm_source=instapage
  - utm_medium=referral

Scenario	Use	Action Required

Scenario	Use	Action Required
Ungated Relias.com-hosted links	Custom Redirect	Create redirect in Pardot, add a vanity URL, and include UTM parameters.
Links to third-party sites/assets	Custom Redirect	Same as above.
Gated Relias.com-hosted links	UTM Parameters	Apply UTM parameters; no redirect necessary.

For Custom Redirects: [VERT] DEPT_RD YY-MM-DD Campaign/Asset Name
For UTM-tagged links: [VERT] DEPT_Insta YY-MM-DD Campaign Name
Save all relevant links and UTMs in the campaign description in SFDC for reporting and tracking purposes.

Growth Marketing