Lifecycle Stages

*** In progress. Last updated: 10/8/24 ***

Lifecycle Stages are used on Salesforce Lead and Contact records. Quick overview below of the current lifecycle stages in use.

Lifecyle Stage	Conditions	Score

Lifecyle Stage	Conditions	Score
MCL (Marketing Captured Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	0-29
MEL (Marketing Engaged Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	70-99
MNL (Marketing Nurtured Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	30-69
MQL (Marketing Qualified Lead)	Score dependent. Used in marketing activities primarily. People can move between stages	Prospects: 100+ Customers: 200+
Recycle	TBD	None
Refer to Retail	TBD	None
Junk	TBD	None
Non Engaged	TBD	0
No Longer with Company	Used by sales to identify people on accounts who are no longer with the company.	None