Growth Marketing Content Asset Process

Pull all info from the pages below and create one big process/resource guide:

How To Request a Content Asset in JWM

Who submits the ticket?

• Content Assets for Marketing Campaigns - submitted by DG/CM/PM - Lives in MKHUB

  • e-book, infographic, report, research brief, tool kit, topic hub, video, syndicated content, partner content

• Content Assets for Products - submitted by PMM/MIT - Lives in MKHUB

  • success story, testimonials, product based content (BOFU e-book)

• Blogs - submitted by content team - from Create button, lives in MKCON

• Surveys - submitted by content team - Lives in MKHUB

When is the ticket submitted? How is the ticket submitted?

• Content Assets for Marketing Campaigns - 2 months prior. Using Main Marketing Request Form

• Surveys - Planned in advance. Submitted at beginning of each quarter. Using Main Marketing Request Form

What happens next? Who is responsible for what?

Content team SLAs:

Open

After the asset is complete, who adds the information to the Resource database in Jira and High Spot

• Content team adds the asset (gated and ungated links) to Jira resource base

• Requestor is responsible for adding to High Spot, if needed.

Outstanding Questions:

• Tickets for derivative assets

  • Should be submitted at the same time as the main asset if it’s already planned as part of campaign strategy

  • Should we reactivate the old Epic and add more tasks to it? or create a new request and link the original to it?