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Email - Child Campaign Naming Conventions

Email - Child Campaign Naming Conventions

Owned by Jenna Cardellicchio
Last updated: Mar 10, 2025
1 min read

This document outlines how we should all be standardizing child campaign names to ensure consistency and promote easier filtering with SFDC reporting.

 

  • WBN:

    • Invites: WBN Invite # 

      • (Example: [PS] DG_EM 24-04-25 Mental Health and Trauma in the Juvenile System WBN Invite 2)

    • On demand: OD WBN # 

      • (Example: [PS] DG_EM 24-04-25 Mental Health and Trauma in the Juvenile System OD WBN 1)

    • Follow ups:

      • WBN Follow-Up # (most likely used if you’re sending a follow up to ‘all registered’

        • (Example: [PS] DG_EM 24-04-25 Mental Health and Trauma in the Juvenile System WBN Follow-Up 1)

      • WBN Attended #

        • [REL] DG_EM 25-03-12 UKG Leadership Development WBN Attended 2

      • WBN No Show #

        • [PAC] DG_EM 25-03-12 Comp Evals & Assessments WBN No Show 2

          • NOTE: if you're only sending one of any of these, you don't need a number at the end

    • Demonar: Demonar Invite # 

      • (Example: [ACU] DG_EM 25-01-27 Compliance Management Q1 Demonar Invite 1)

 

  • Events:

    • Pre-show: Event Pre-Show #

      • (Example: [ACU] DG_EM 12-12-24 ANCC Event Pre-Show 1)

    • Invite: Event Invite # 

      • (Example: [REL] CM_EM 24-10-09 LeadingAge Customer Event Invite 3)

    • F/u: Event Follow-Up # 

      • (Example: [REL] CM_EM 24-10-09 LeadingAge Customer Event Follow-Up 1)

    • Reminder: Reminder # 

      • (Example: [REL] CM_EM 24-10-09 LeadingAge Customer Event Reminder 2)

        • NOTE: if you're only sending one of any of these, you don't need a number at the end

  • For Impact series events, we can leave out ‘event’: [REL] DG_EM 24-10-22 Impact Change Invite 4

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