Creative Projects - Pardot Image Links for Email

In this spreadsheet, ALL Email Banners - Pardot Links, you will find all currently active Pardot Image Links (aka, email banners that Email Ops uploaded to Pardot) for all Creative OR Adobe Express-made email banners!

Please follow these steps when requesting a banner from Creative OR creating one in Adobe Express BEFORE sending your final files to Email Ops:

1. Request or Create Your Banner

• If you request a Creative-made banner:

  • Please tag your Email Ops counterpart in the creative ticket to review the banner BEFORE Creative finalizes the file(s) – we will double-check to ensure AP Style/Relias Style Guide alignment.

• If YOU create an Adobe Express banner:

  • Please create a Task within your related Email Epic (see screenshots below) to request a review of the banner(s).

    • To ensure alignment with our SLAs, email banners should be finalized (where no further edits are needed) no later than 4 business days before the send! (this is when ALL email deliverables are due)

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      • To create a banner review task, just click the “+” symbol where your Child work items (or email tasks) are shown, set the Type = Task and Summary name to “Review EM Banners”

      • Attach the files to and assign the Task to your EmOps counterpart when the files are ready to review.

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2. Once your files have been reviewed and no further edits are needed, attach the final file(s) to the related Email or Nurture Epic.

   1. **If CREATIVE-made, please DO NOT CHANGE THE FILE NAME!! It’s critical to retain the original naming (e.g., the project number, vertical, etc.) so we can locate the source files easily for any future updates needed.

3. Email Ops will upload your file(s) to Pardot and add the Pardot image link(s) to the ALL Email Banners - Pardot Links spreadsheet for future reference and visibility for all.