Email Ops Team

• Pardot forms with completion actions are created by Email Ops team

• Content is reviewed for spelling, grammar, and against Relias brand standards.

• Comments are left for the campaign owner to review and make necessary changes before launch

Digital Marketing Team

• Marketing Tags, Pixels, and Integrations are connected properly

• Search and social settings are correct

• Outbound links have UTMs (not needed for pdfs)

  • utm_source=instapage

  • utm_medium=referral