6sense Campaign Launch

Choose your folder based on the campaign vertical (PAC, ACU, BCH, etc).

Locate target segment within folders. Open segment -> take action -> create 6sense advertising campaign.

Campaign Set Up:

• Campaign Naming Convention is vertical abbreviation | short but descriptive campaign name | campaign ID

  • ex: REL | Brand Awareness | 701RM00000CMuxYYAT

Schedule

• Choose flight dates - 90 days, unless otherwise noted

• Daypart - Only weekdays, 09:00 AM to 06:00 PM, Use the Viewer's timezone

Budget

• Overall budget - $350, unless otherwise noted

• Daily budget - $5

• Target CPM - at the low end of what the tool suggests

Frequency Cap - 4 impressions per user, per day

Alert Recipients - none

Additional Details - none

Ads Setup

• Load your Banner ads

• Name the Banner ads (unique names for each ad are required). Keep creative standard name intact.

• Add in landing page URL w/ updated utm parameters.

• Click “Next” to move on to the advanced targeting settings.

Advanced Targeting

• Persona - do not include, this adds costs to the campaign

• Device type – Desktop

• Inventory type – Web only

• Domain – Continue with existing global exclusion list

• Brand Safety – standard protection

• Optimization – activate both options (Account Pacing & Viewability Optimization)

• Country - United States

• Language - English