Conversion Benchmarks

Reference doc: Industry Benchmarks for lead to mql.pptx

B2B SaaS Industry

• Lead to MQL: 20%-30%

• Website Visit to Demo Request Conversion Rate: 2-5%

B2B Digital Marketing Channel

• Lead to MQL: 30%-40%

  • PPC: 30%

  • Social: 30%

  • SEO: 40%