Vertical CPL Benchmarks

Paid Search

Demo CPL

Content CPL

Blended CPL

CVR

Paid Search

Demo CPL

Content CPL

Blended CPL

CVR

ACU

 

 

$57

0.99%

BCH

 

 

$55

3.15%

PAC

 

 

$53

1.66%

NUR

 

 

$98

1.03%

REL

 

 

$92

0.39%

Paid Social

Demo CPL

Content CPL

Blended CPL

CVR

Paid Social

Demo CPL

Content CPL

Blended CPL

CVR

ACU

N/A

$191

$191

5.08%

BCH

N/A

$50

$50

21.16%

PAC

N/A

$233

$233

9.43%

NUR

N/A

 

$90

11.74%

REL

N/A

 

$9.9K

0.2%