WCEI’s products are Courses, Webinars, and Events.

•Marketed through multichannel marketing campaigns throughout the year

•2024 KPI Goal – 4.1M revenue through registrations

WCEI Channel Update

Courses

Skin and Wound Management

• Skin and Wound Management Onsite

• Skin and Wound Management Online

• Skin and Wound Management Live Online

Diabetic Wound Care

• Diabetic Wound Care Onsite

• Diabetic Wound Care Online

• Diabetic Wound Care Live Online

Ostomy Management

• Ostomy Management Onsite

• Ostomy Management Online

• Ostomy Management Live Online

Webinars

• Webinars 2024 - TBD

Events

• WOW 2024

  • Landing Page on Nurse

  • Pendo Campaign on Relias Platform

  • B2B DGM Campaigns

    • LinkedIn Newsletters

    • Newsletters

    • email banner

    • webinar slide

  • B2B Customer and Partner Marketing - Sponsorships (Lindsay Ikherd)

  • B2B Customer and Partner Marketing - Relias Clients (Lauren Elliott)

  • Events Page on Relias.com

  • Popup on Relias.com July

  • Email Campaigns

  • Social

  • Paid/Search

  • Content Team

    • Newsletters

    • Blogs

  • Exhibitor Media Kit

• Wipeout Wounds 2025

Campaigns

• Gated Wellness Lead Gen w/ Warmup Journey

• A/B Price Testing through Search

• A/B Price Testing through UI/UX on Website

• NNW2024

• New Ostomy Online Course

• SEO content hub creation

• Pricing banner on each email to landing page

• PPC Landing Page with Quiz

• Targeted from Nurse.com Search

• 1st Quarter Online Courses promo

• 2nd Quarter WCEI Courses promo

• New pricing announcement

  • Landing Page with price slash

    • ads in newsletter directing to landing page

    • lower banner ads in emails directing to landing page

Personas

Competitors

WCEI Messaging Master

WCEI Position Master