Gated Wellness Lead Gen w/ Warmup Journey

Driver	Laurie Bishop \| Channel Marketing Manager - B2C Growth WCEI

Driver	Laurie Bishop \| Channel Marketing Manager - B2C Growth WCEI
Campaign name	Gated Wellness Lead Gen w/ Warmup Journey
Campaign type	Led Gen and Warmup Journey
Launch date	2/14/24
Campaign UTM Tag	utm_source=sfmc&utm_medium=digital&utm_campaign=wellness

Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

B2C Messaging Doc [LINK HERE]

B2C Campaign Assets [LINK HERE]

See link to Campaign in Airtable HERE under the Campaign Tracking Tab

Link to Airtable HERE