WCEI’s Campaigns.

• Gated Wellness Lead Gen w/ Warmup Journey

• Paid Pivot

• Pivot from price to first quarter promo in paid and search

• 2nd Quarter WCEI Promotion

• NNW2024

• SEO H2

• SEO content pages creation

• Search remarketing from Nurse

• Popup on WOW for Lead Gen/warming journey

• 1st Quarter Online Courses promo

• New pricing A/B test through paid

• New pricing A/B test through website

• Instructors' names, photo, bios to course pages on site

• onsite and live online email campaigns

• Mobile Screensaver

• Instructors' photos in email campaigns

• Online monthly campaign

• Free course sponsor on Nurse.com

• New Pricing Popup

• New Pricing Newsletter ad with Instapage landing page

• WOW

  • Pendo

  • Landing page on Nurse

  • Website

    • SEO Optimization

    • Popup for more information/lead gen

  • Social

  • Paid/Search

  • Video

  • Keynote podcast

  • iPoster

    • ad in newsletter

    • email

  • speaker

    • email

    • ad in newsletter

  • Price promotions

    • email

    • website

    • ad in newsletter

    • social

  • B2B email campaign for WOW