UI/UX A/B Price Testing on Website

 

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign name

UI/UX A/B Price Testing on Website

Campaign type

A/B Test

Launch date

3/5/24

Campaign UTM Tag

 

 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc [LINK HERE]

📁 Campaign Assets

original, followed by versions 1,2, and 3.

ab test original.png
ab test 1.png

 Campaign Deliverables & Tracking

KPI will be provided by the UI/UX team

 Campaign roadmap

Link to Airtable