June Promos

 

Driver

Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

 

 

 

Driver

Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store

 

 

 

Campaign Name

Suicide Prevention Month promo

15% off the following courses – social promo only due to the discount only applying to four suicide prevention courses on Academy

 

 

 

Campaign Promo Code

Promo Code -RASPM15

 

 

 

Campaign type

Revenue Driver

 

 

 

Channels

 

 

 

Email

TBD

 

 

 

PPC

TBD

 

 

 

Social

Would we want to support this with Social?

 

 

 

Launch date

Jun 17, 2024- June 21, 2024

 

 

 

Status (Dates of AT tickets)

Endeca Code - Not Created Yet | Submitted PPC AT Ticket 3/21

 

 

 

Opt-In Monster Banner

Not created yet

 

 

 

URL

https://info.reliasacademy.com/suicide-prevention-month-promo

 

 

 

UTM

RASPM-15

 

 

 

  

 

 Strategy

Target market

 Goals

Goals

Metrics

 

Goals

Metrics

 

Drive Revenue

Primary Goal: Drive Revenue

Increase Revenue

 

Secondary Goal(s): Increase website traffic, Increase conversions, improve user engagement

  • Increase coupon redemption YOY

    • Increase by X number of coupon uses

  • Increased website traffic

  • Improved conversion rate

 Budget

Total:

Activity

Budget

Details

Activity

Budget

Details

 

 

 

 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

 Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

 

Not started

 

 

 

 

 

 

Email

 

 

 

 

 

 

 

 

 

 

Offline advertising

 

 

 

 

 

 

 

 

 

 

Paid advertising

 

 

 

 

 

 

 

 

 

 

Webinar

 

 

 

 

 

 

 

 

 

 

Media/PR