2023 | Q2 Campaigns

 

Driver

Remarketing Giveaway Campaign

Driver

Remarketing Giveaway Campaign

Approver

Grace Beesley

Contributor

PPC, SOCIAL, EMAIL

Informed

ALL

Campaign name

Holidays In July

Campaign type

Remarketing Brand Awareness

Launch date

July 1, 2023

Status

Not started / In progress / Done

Campaign Key

 Strategy

The Holidays in July campaign is a remarketing campaign aimed at existing users on the Relias Academy website. The giveaway consists of users taking a course during the month of July to be placed in a drawing where ten select users will win a $50 Visa Gift Card.

Target market
Existing users

 Goals

Goals

Metrics

Goals

Metrics

Increase Engagement

 

 

 Budget

Total:

Activity

Budget

Details

Activity

Budget

Details

 

 

 

 Campaign roadmap

Oct2021NovDecJan2022FebMarAprMayJun
Lane+1
Lane+2

Bar+1

Bar+2

Bar+3

 Campaign deliverables

Deliverable

Owner

Deadline

Status

Notes

Deliverable

Owner

Deadline

Status

Notes

Content + social promotion

 

Not started

 

 

 

 

 

 

Email

 

 

 

 

 

 

 

 

 

 

Offline advertising

 

 

 

 

 

 

 

 

 

 

Paid advertising

 

 

 

 

 

 

 

 

 

 

Webinar

 

 

 

 

 

 

 

 

 

 

Media/PR