Search Pricing A/B Test

 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc [LINK HERE]

📁 Campaign Assets

Landing page links here:

Price slash and percentage lowered https://info.wcei.net/skin-wound-management

Value language https://info.wcei.net/choose-wcc-course

coming soon… Search’s messaging

 Campaign Deliverables & Tracking

KPI will be provided by Megan B’s team

Price slash Page had 1 conversion at .14% Conversion rate, 1,892 in revenue.

the Original  page had 5 conversions at 1.15% conversion rate, $8,985 in revenue.

 Campaign roadmap

Link to Airtable