3 Personas: WCEI
- Laurie Bishop (Deactivated)
WCEI 3 Personas
1: Purchase Driver: ADDITIONAL EDUCATION
Audience: THE EMPOWERED HEALER
Problem: Science and research are constantly changing, making it crucial to keep up with the latest data to best help your patients.1
To be trusted, you must be competent. Nursing education’s focus is on the development of knowledgeable, safe, and competent clinicians who deliver high-quality care and are experts in assessment, management/treatment, patient education, prevention, and wellness.2 To have the knowledge and confidence in their ability to help wound care patients, nurses look to further their education. They want to be sure they finish a course with the detailed knowledge to both properly treat wounds and pass their certification exam.
Solution: EDUCATION FOR CONFIDENCE IN CARE
A WCEI® certification course prepares you to take your certification exam in pursuit of wound care, diabetic wound management, or ostomy credentials. In fact, 97% of WCEI alumni3 have earned their certification!
Our courses do more than just prepare you for the board certification examinations. They help you build advanced clinical knowledge that leads to long-lasting benefits – for yourself, your employer, and importantly your patients. WCEI empowers you with real-world, practical education that can be used in your practice immediately. Once you've completed our course, you'll have a deep understanding of the most up-to-date and evidence-based care, enabling you to approach patients with self-assurance. Armed with this knowledge, you will feel confident in your ability to improve patient outcomes and reduce re-hospitalization rates – solidifying your role as a competent and compassionate healthcare professional.
Solution #2: THE MOST REWARDING YEARS OF YOUR CAREER
Specializing in wound care is both an art and a science, requiring dedication and the continuous pursuit of knowledge. You embrace this challenge because you want to ensure the best outcomes for your patients. You serve a vital role in the care of your patients and your passion for your work is evident in everything you do. When you save a patient’s limb, see a complex wound finally heal, or hear the heartfelt thanks of a patient who has escaped the pattern of re-hospitalization, it becomes clear: your wound care certification changes lives for the better.
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2 Why Are Nurses No. 1 in Honesty, Ethics? Because They’re All About the Patients
3 WCEI Alumni Profile Survey 12.22.16
Purchase Driver: CAREER ADVANCEMENT
Audience: THE EXPERT ADVANCER
Problem: Nurses desire education and certifications that allow them to take on new responsibilities.
By pursuing continuing education and advanced certifications, nurses acquire specialized expertise and enhance their overall competency, positioning themselves for new opportunities to evolve professionally. Eighty-six percent of nurse managers questioned in a survey confirmed that if they were presented with two similarly experienced nurses, they would always hire the certified nurse over the noncertified equivalent.1
In addition to raising standards in wound care and improving the lives of patients, accredited certification offers tangible benefits to the certified professionals themselves, in terms of both enhanced peer-group respect and career prospects.1
Solution: ADVANCE YOUR CAREER
Ready to build your best possible career? Becoming certified in wound care gives you in-depth clinical knowledge and proficiency, elevates your status as an expert, and fosters long-term career growth. Furthering your wound care education through WCEI® and earning your certification can make a real difference in your career progression. It can help open doors for advancement and provide opportunities to increase earnings. You’ll acquire enhanced skills to manage complex cases, contribute to interdisciplinary teams, and be prepared to take on leadership roles within your organization.
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1 Why Certify? The Benefits of Nursing Certification
PURCHASE DRIVER: RECOGNITION AND RESPECT
Audience: THE EXPERT ADVANCER, THE EMPOWERED HEALER
Problem: Increase recognition and respect within my facility, with my patients, and among my peers.
Certification demonstrates that you have proven your competence and distinguished yourself within your specialty — two qualities that are appreciated by everyone from supervisors and administrators to peers and patients.1 Certified nurses are recognized and respected. In a survey of more than 11,000 certified and noncertified nurses conducted by the American Board of Nursing Specialties (ABNS), more than 80% agreed that certification promotes recognition from peers and other health professionals.2
Solution: Be recognized for your expertise in wound care
Obtaining your wound care certification is a symbol of your commitment to your profession and to excellence in patient care. With this certification, you gain more than just a title, the specialized knowledge and skills you obtain instills confidence in colleagues, employers, and patients. You become an advocate for the best possible outcomes and colleagues will look to you for guidance in assessing and treating skin conditions and wounds. And your certification is nationally recognized–no matter your state or employer–solidifying your status within a specialized group of nurses.
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1 Why Nursing Certification Matters
2 Why Certify? The Benefits of Nursing Certification