Search Pricing A/B Test
Driver | Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI |
|---|---|
Campaign name | Search Pricing A/B Test |
Campaign type | A/B Test |
Launch date | 2/11/24 |
Campaign UTM Tag |
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Strategy
See Strategy Deck [LINK HERE]
Campaign Brief [LINK HERE]
💬 Messaging
B2C Messaging Doc [LINK HERE]
📁 Campaign Assets
Landing page links here:
Price slash and percentage lowered https://info.wcei.net/skin-wound-management
Value language https://info.wcei.net/choose-wcc-course
coming soon… Search’s messaging
Campaign Deliverables & Tracking
KPI will be provided by Megan B’s team
Price slash Page had 1 conversion at .14% Conversion rate, 1,892 in revenue.
the Original page had 5 conversions at 1.15% conversion rate, $8,985 in revenue.
Campaign roadmap
Link to Airtable