WCEI Channel Update
- Laurie Bishop (Deactivated)
Weekly look at what WCEI Channels are doing.
Social Media | PPC/Search | Ad/Ops | Content | SEO |
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Social Media Summary Feb 5, 2024
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
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2/2 Live Online Course Boost - Organic | complete |
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2/6 post on Medical Honey Blog - Organic |
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2/8 post on The Most Rewarding Part of Wound Care is… - Organic |
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2/12 Cheesy Valentines - Organic |
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2/16 video on celebrating wound care certification. - Organic |
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2/20 Negative Pressure blog post - Organic |
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2/22 meme on wound care professionals - Organic |
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2/26 video on wow - Organic |
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Paid - WOW Tracey video with alarm clock | running |
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Paid WOW static ad |
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Paid - WCEI Quarterly Sale | running |
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Paid - Gated content Wellness | still being developed by social |
| $1,000 from WCEI |
Accomplishments
2/2 Live Online Course Boost - showed a boost in traffic.
Next Steps
PPC/Search Summary Feb 5, 2024
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
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Ad/Ops Summary Feb 5, 2024
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
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Wellness Thank You (journey) |
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Welcome warm up campaign. (journey) |
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1st Quarter promotion online courses (3 sends) |
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WCEI price drop (3 sends) |
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WCEI online course promotion (1 per month beginning in April) |
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onsite course promotions (3 per course) |
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live online course promotions (3 per course) |
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WOW popup for lead gen |
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WOW popup thanks (journey) |
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Content Summary Feb 5, 2024
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
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SEO Summary Feb 5, 2024
Current Campaigns | Current Campaign Status | Campaign Constraints | Budget Needs |
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Content creation on WCEI |
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