B2B Campaign for WOW 2024

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Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign Name

B2B Campaign for WOW 2024

Campaign Type

Event

Launch Date

3/15/24

Campaign UTM Tag

 

Strategy

See Strategy Deck HERE

Campaign Brief Here

Brief for Group Rate assets.

Messaging

B2C Messaging Doc HERE

 

Campaign Assets

B2C Campaign Assets HERE

 

Campaign Deliverables & Tracking

Campaign alignment meeting with Isabel and DGM team 2/20/24

See link to Campaign in Airtable HERE under WCEI CMM Tracking tab

 

Campaign Roadmap

Airtable roadmap

https://airtable.com/appY9qaVrN4ASsESl/shr1P1KrCqSc1hJaR

 

 

 

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