Relias Client Campaign for WOW 2024

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign Name

B2B Campaign for WOW 2024

Campaign Type

Event

Launch Date

3/15/24

Campaign UTM Tag

https://wow.relias.com/s/wow-2024/home?utm_bmcr_source=B2B

Strategy

See Strategy Deck HERE

Campaign Brief HERE

Messaging

B2C Messaging Doc HERE

 

Campaign Assets

B2C Campaign Assets HERE

 

Campaign Deliverables & Tracking

Campaign alignment meeting with Lauren Elliott 3/1/24

Track campaign through dedicated url.

Excel sheet for deliverables HERE.

 

Campaign Roadmap

Airtable roadmap

https://airtable.com/appY9qaVrN4ASsESl/shr1P1KrCqSc1hJaR