Relias Partners Campaign for WOW 2024

Driver	Laurie Bishop \| Channel Marketing Manager - B2C Growth WCEI

Driver	Laurie Bishop \| Channel Marketing Manager - B2C Growth WCEI
Campaign Name	B2B Relias Partners Campaign for WOW 2024
Campaign Type	Event
Launch Date	3/5/24
Campaign UTM Tag	https://wow.relias.com/s/wow-2024/home?utm_bmcr_source=B2B

Strategy

See Strategy Deck HERE

Campaign Brief HERE

B2C Messaging Doc HERE

B2C Campaign Assets HERE

Campaign alignment meeting with Lindsay Ikerd 3/5/24

Track campaign through UTMs that Lindsay will create.

Excel sheet for deliverables HERE.

Airtable roadmap