NNW2024 WCEI Promotion

 

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign name

NNW2024 WCEI Promotion

Campaign type

NNW promotion from 5/6/24-5/12/24

Launch date

4/28/24

Campaign UTM Tag

utm_source=sfmc&utm_medium=email&utm_campaign=NNW2024

KPI

Use of NNW2024 code:

 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

💬 Messaging

WCEI Messaging Doc [LINK HERE]

WCEI Positioning Doc [LINK HERE]

📁 Campaign Assets

coming soon…

 Campaign Deliverables & Tracking

Promotion to increase revenue

Tracking through code usage in Kentico.

 Campaign roadmap

Link to Airtable