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PPC Weekly Workflow

PPC Weekly Workflow

Owned by Megan Bostwick
Jul 21, 2023

Weekly:

  • Check negative keywords

    • Ensure all broad match keywords, DSA and Performance max are monitored weekly with appropriate negative keywords.

  • Check Display & Video Placements

    • Ensure we are not getting clicks from sites and videos that look spammy and not like our target audience

  • Review location performance, add bid adjustments as necessary

  • Review device performance, add bid adjustments as necessary

  • Review keyword bids and bidding strategy

  • 1-1 meetings

    • Come prepared with any wins, major roadblocks, career growth, training needs, ect.

  • Block time to read industry news to help with new ideas for optimizations and campaigns

  • Update notes for weekly meetings with CMMs

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