Campaign Naming & Tracking Formats

Google & Bing

• Use auto-tagging so campaign names are automatically tracked

• Initial caps

• Format:  "Campaign Type" | "Product Promoted" | "Description if needed"

  • Campaign types:

    • Search

    • Display

    • Remarketing

    • Video

  • Examples

    • Search | UCE | Nursing CEU

    • Remarketing | Pharmacology

    • Remarketing | UCE

    • Display | UCE | Targeted Placements

    • Video | Cert Review

*Note for Relias Academy - all campaign names should be lowercase

PROMOTED PRODUCT STANDARDIZATION

• Nurse

  • UCE or uce = unlimited CE

  • CE Renew or ce-renew = CE renewal package

  • Pharma = pharmacology

  • Specialty = specific courses vs general CE or packages (pediatric, case management, infection control)

  • Cert. Review = certification review courses