Promo Set up

Setting up Ads and Extensions

• Create ads that align with the new promo and add appropriate labels for that promo.

• Create promotion extension for promo

  • Set the promotion dates under “Promotion Date” (this will show on the ad with the dates the promotion will be running)

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  • Set the dates the promotion will run (the end date will end at first thing that morning, so if it promo ends on 9/1 you want the end date to be 9/2)
    
    

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• Assign the promotion extension to the campaigns that the promo will be running on. Note: it may not be running on all campaigns.

• You can pull the ads and promotion extension from Google to Bing. Double check all ads and extensions are accurately pulled into Bing, if not recreate them in Bing.

Setting up Rules (Google)

• Navigate to “Rules” on Google Ads
  
  

• Click the blue + to create a new rule
  
  

• Select “Ad Rule”
  
  

• Name the rule with the action the rule will take, what type of ad is being turned on or off and the date

  • Example: Pause 10% off ads 9/1/23

  • Example: Enable No Sale ads 9/1/23

• Select either account, campaign, or ad group the rule should run on

  • Account: if all ads in all campaigns will be effected by promo

  • Campaign: if only certain campaigns will be effected by the promo

  • Ad group: if only certain ad groups will be effect by the promo

• Add a condition for “Label” and select the label associated with the sale.
  
  

• Select the action that will happen

  • Pause ads: will pause any ads with that label

  • Enable ads: will enable any ads with that label
    
    

• Set frequency to once and select the day you want the promo starts or ends and select 12AM to run
  
  

• Have the rule email you every time the rule runs:
  
  

• Repeat these steps for pausing “No Sale Ads”, Enabling “Promo Ad” to start the promo and then “Pause Promo Ad” and enabling “No Sale Ads” at the end of the promo.

• After the rules run, MAKE SURE TO QA THAT IT RAN CORRECTLY

Setting up Rules (Bing)

• Import all new ads and extensions from Google (Bing Imports From Google Ads )

  • Double check everything you need has properly come over

• Navigate to Ads and Extensions

  • If this promo is for all campaigns you don’t need to be in a specific campaign, if it is for a specific campaign make sure to navigate to that campaign first.
    
    

• Select all ads
  
  

• Select automate
  
  

• Select either “Pause ads when…” or “Enable ads when…”
  
  

• Apply to defaults to selected ads. You are able to change it to all ads in all campaigns. If this does not apply to all ads, make sure you have selected all the correct ads

• Under “When” you will add a filter of “Label” and select the corresponding label to the promotion.
  
  

   

• How often, is once at 12AM (or 00 for 24hr time) on date that promo starts or ends
  
  

• You are able to change the time zone on Bing. If this is a state specific promo you can edit it to their time zone but most of our promos end in Eastern time. If you have any questions about when the promo might end, reach out to the CMM

• Name the rule with the action the rule will take, what type of ad is being turned on or off and the date

  • Example: Pause 10% off ads 9/1/23

  • Example: Enable No Sale ads 9/1/23

• Email rules: Every time this rule runs

• Repeat these steps for pausing “No Sale Ads”, Enabling “Promo Ad” to start the promo and then “Pause Promo Ad” and enabling “No Sale Ads” at the end of the promo.

• After the rules run, MAKE SURE TO QA THAT IT RAN CORRECTLY