PPC Status Rules
- Megan Bostwick
Rules:
Create an alert for disapproved ads (Google & Bing)
Google:
Tools > Bulk Actions > Rules
Create new rule > Ad Rules
Enter “Name” of rule
Example: Email Alert | Ads Ineligible
Change owner to the property you are working on
Action
Apple to: “Ads in selected accounts”
Conditions:
As group ad: Ad status: Enabled
Status Reason: {Select the following}
Policy
Limited all locations
Disapproved
No ads assembled
Poor ad strength
Actions:
Send email
Frequency
Daily
Pick a time that works best for you
Using data from “today”
Email Results:
Everytime the rule runs
Check that your email is correct
Bing:
Create an alert for keyword issues (Google & Bing)
Google:
Tools > Bulk Actions > Rules
Create new rule > Keyword Rules
Enter “Name” of rule
Example: Email Alert | Keywords Ineligible
Change owner to the property you are working on
Action
Apple to: “Keywords in selected accounts”
Conditions:
Keyword: Keyword status: Enabled
Status Reason: {Select the following}
Below first page bid
Rarely Shown (low quality score)
Disapproved
Low Search Volume
Action: Send Email
Frequency
Daily
Pick a time that works best for you
Using data from: Yesterday
Email Results:
Every time this rule runs
Make sure your email is correct
Save rule
Bing:
Start on the keyword tab
Select all keywords
Click Automate
Select “Notify me when”
Apply to:
“All enabled keywords in all campaigns”
When
Delivery
Select these under “Eligible - limited”
Negative keyword conflict
Partial negative keyword conflict
Low search volume
Low quality score
Below first page bid
Select these under “Critical issues”
Disapproved
Disapproved, exception denied
How often:
Daily
Select the time that works best for you
Using data from “Previous Day”
Name Rule (include your name or initials)
Example
MB Email Alert | Keywords Ineligible
Click save