PPC Promo Ticket Requirements

The ticket’s due date should be at least 1 week before the actual start of the campaign to allow for approvals, QA, and any last-minute adjustments to the campaigns.

Ticket Form: https://airtable.com/shr30zGEv28nvTJWr

Promo Details:

• Landing page URL if specific to promo

  • Landing page will need to be part of the parent domain (i.e. wcei.net) and NOT a page on a 3rd party site such as eventbrite.com. This is due to tracking requirements

• Promotion details

  • Price/Percent discount

  • Start/End Dates

  • Promo Code

  • Product being promoted

  • Goals to Optimize for

• Exclusions

  • Campaigns

  • Products

  • Audiences

• Banner needs

• Budget (If it is not included in PAID budget)

  • Events

  • Special Events

  • Non-Revenue based promotions

• Point of Contact for Communication

• Asset/Ad copy

  • Value props

  • Main details highlighted

• Desired Channels

  • Video/Display/Search