PPC Promo Ticket Requirements

Owned by
Megan Bostwick
Last updated: Jan 24, 2023 by
Brandon Kearley (Unlicensed)
1 min read

The ticket’s due date should be at least 1 week before the actual start of the campaign to allow for approvals, QA, and any last-minute adjustments to the campaigns.

Ticket Form: https://airtable.com/shr30zGEv28nvTJWr

Promo Details:

  • Landing page URL if specific to promo

    • Landing page will need to be part of the parent domain (i.e. wcei.net) and NOT a page on a 3rd party site such as eventbrite.com. This is due to tracking requirements

  • Promotion details

    • Price/Percent discount

    • Start/End Dates

    • Promo Code

    • Product being promoted

    • Goals to Optimize for

  • Exclusions

    • Campaigns

    • Products

    • Audiences

  • Banner needs

  • Budget (If it is not included in PAID budget)

    • Events

    • Special Events

    • Non-Revenue based promotions

  • Point of Contact for Communication

  • Asset/Ad copy

    • Value props

    • Main details highlighted

  • Desired Channels

    • Video/Display/Search