PPC First 90 Days
- Jennifer Arvayo
- Megan Bostwick
30 Days
Meet and build relationships with team members
Complete remaining assigned Relias Platform courses
Complete Google and Microsoft Ad Certifications
Complete Airtable Training
Complete Instapage training
Review websites and product information in-depth
60 Days
Perform audits of assigned search accounts and document key takeaways to share with your manager.
Relias PPC Account Audit.xlsx (older document that should be updated with new PPC features)
Begin optimizing and managing campaigns with support from the hiring manager
Own meetings with channel and demand-gen marketing counterparts, preparing agendas and reviewing performance beforehand
Own management of paid search accounts
90 Days
Plan out resources and activities needed to achieve goals for the year
Execute plans developed in the first 60 days