PPC Abbreviation List

Sites:

Nurse.com
RA - Relias Academy
- Sites Under Relias Academy Umbrella
  - RAAL - Relias Academy Assisted Living
  - CCG - Care and Compliance Group (Now Relias Academy Assisted Living as of March 2021 retired)
WCEI - Wound Care Education Institute
FCME - FreeCME
RM - Relias Media
PR - Pearls Review (Merged into Nurse.com)
CE or ce.com - http://ContinuingEducation.com (retired)
DCME - Distance CME (retired from Relias)
OCL - Oncourse Learning (acquired by Relias)

Job Titles:

Tools:

GA - Google Analytics
- UA - Universal Analytics
- GA4 - Google Analytics 4
- GA 360 - The paid for version of Google Analytics
AT - Airtable
GSC - Google Search Console
FB - Facebook
IG - Instagram
RLMS - Relias Learning Management System
- Now called the Platform
RLP - Relias Live Platform
CMS - Content Management System

Digital Marketing Terms:

DM - Digital Marketing
PPC - Pay Per Click
CPC - Cost Per Click
SEO - Search Engine Optimization
ROAS - Return on Ad Spend
UX - User Experience
UI - User Interface
PLP - Product Landing Page
PDP - Product Detail Page
ORK - Objectives and Key Results
IDP - Individual Development Plan
YoY - Year over Year
MoM - Month over Month
PoP - Period over Period
YTD - Year To Date
MTD - Month To Date
CTV - Connected Television
OTT - Over the Top Marketing
Programmatic Marketing - Algorithmic bidding based on how much you are willing to pay

Industry Terms:

Profession Terms:

Wound Care:

WCEI – Wound Care Education Institute, private provider of WCC, DWC, and OMS certifications
NAWCO – National Alliance of Wound Care and Ostomy - non-profit organization, governed by a voluntary board of directors. NAWCO® through its credentialing board offers the WCC®, DWC®, and OMS certifications.
WCC/SWM – Wound Care Certification (Course)/Skin & Wound Management Certification Course (same course, two different names) – NAWCO accredited, offered by WCEI
OMS – Ostomy Management – NAWCO accredited, offered by WCEI
DWC – Diabetic Wound Care – NAWCO accredited, offered by WCEI
WOCN – Wound, Ostomy and Continence Nurses Society (retired product)
WOCNCB – Wound, Ostomy, and Continence Nurses Certification Board – accrediting body of WOCN programs
WCNEP – Wound Care Nurse Education Program, Relias’ WOCNCB accredited Wound product
WOW – Wild on Wounds Conference – Annual conference put on by WCEI – Different from Wipeout Wounds Tour (an annual CE event across several states)

Target Audience Job Titles:

RN – Registered Nurse
LPN - Licensed Practical Nurse
NP – Nurse Practitioner
LPN/LVN – Licensed Practical Nurse/Licensed Vocational Nurse (same level of nurse, distinction varies by state)
MD – Medical Doctor
CWCN – Certified Wound Care Nurse
CCCN – Certified Continence Care Nurse
COCN – Certified Ostomy Care Nurse
CWOCN – Certified Wound Care, Ostomy, Continence Nurse
OT/OTA – Occupational Therapist, Occupational Therapy Assistant
PT/PTA – Physical Therapist, Physical Therapy Assistant
DO – Doctor of Osteopathic Medicine
DPM - Doctor of Podiatric Medicine
RD – Registered Dietitian
RDN - Registered dietitian nutritionists

Relias

Project Names

PPC Tools

Growth Marketing