PPC Day 1

Priorities 

• Getting access to tools, reports, Teams channels, OneNote notebooks 

• Intro meeting 

• Take Google Ads certifications 

• Specific action items for you in RED 

Action Items 

• Get access to primary tools, dashboards, OneNote files, email distribution lists, Teams "teams" 

 Please create a Google Account with your Relias email here and use the "use my current email address" option instead of creating a Gmail address.  Also, be sure to sign out of any Google account you may be signed into during this process.  https://accounts.google.com/signup/v2/webcreateaccount  

•  Google Analytics - measures all website activity (traffic, revenue, events, other goals) -  https://accounts.google.com/ServiceLogin/signinchooser?service=analytics 

•  Google Ads 

•  Google Optimize - AB testing and personalization tool -  https://optimize.google.com/optimize/home/ 

•  Microsoft Ads

•  Choozle (CTV Ads)

•  Instapage (landing page creation)

•  Apple Ads (app ads)

•  Spotify Ads (podcast ads)

•  Optin Monster (banners)

•  http://Funnel.io (data tracking)

•  YouTube (video ads)

•  Google Tag Manager

 Airtable - This is our project management tool, links to training and sessions will come later in the week - AT *New*

• Email Distribution Lists - all requested from IT should be complete by 7/11 - I will check off once I see confirmation from IT 

 Marketing - typically for our CMO, Amy King,  to communicate with us via email 

 Growth Marketing - typically for our VP, Joe Folan, to communicate with us via email 

 Digital Marketing Team - typically for Director of Digital Marketing Laura Schwelitz to communicate with the team via email
 

• Teams 

 Digital Marketing - for collaborating within our team, specifically 

 Growth Marketing - for collaborating within our larger B2C & B2B Marketing team and the CMMs (Channel Marketing Managers) 

 Marketing - for collaborating within the larger Marketing team that includes B2B Growth and B2C Growth teams 

• OneNote Notebooks 

  • The DM team uses these for meeting agendas, training documentation, and performance notes 

 Weekly 1-1

 Digital Marketing - Meetings

 Digital Marketing - Training (moved to confluence)

 B2C Growth Websites Notebook

• Intro Meeting with Manager 

 Review onboarding at a high level 

 Review typical meetings and cadence 

New hire Coursework: New Hire Coursework (WIP)