SEO Site Audit Checklist
- Megan Bostwick
- Faith Bakewell (Deactivated)
SEO Audit Checklist | Yes | No | Notes |
Crawling and Indexing Audit: |
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Is the Robots.txt in the root directory of your domain? |
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Is the “disallow function” correct? |
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Are there any urls that aren’t be indexed that should be? |
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Are there any urls that shouldn’t be indexed that are currently? |
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Is there a link to your XML Sitemap in robots.txt? |
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Is the XML sitemap file stored in your the correct directory? |
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Does the XML sitemap file contain all URLs in the correct form? |
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Are all of your most important URLs included? |
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Is the XML sitemap file up to date and current? |
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Is the current sitemap uploaded to GSC? |
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When you search for you brand name, does it appear first? |
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When you search for your brand name + subpages, do they appear in the first SERPs position? |
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Is your website mobile friendly? |
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Do you have any orphan URLs? |
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On-Page Elements |
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Is there only one H1 heading? |
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Have the H-tags been inserted in chronologically descending order? |
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Are H-tags used exclusively for formatting headlines, but not for formatting other layout elements? |
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Does each URL have an individual meta description? |
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Have you exhausted the maximum length of over 250 characters per description? |
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Does the meta-description contain the central keyword of the target page? |
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Does the meta-description contain a call to action? |
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Are there URLs without ALT attributes? |
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Does the ALT attribute contain a relevant keyword? |
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Is your url structure as short as possible? |
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Do you use talking URLs? |
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Do you avoid session IDs? |
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Are there any special characters in my URLs? |
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Is the encoding of my URLs correct? |
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Is my loading time per page too long? |
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How long is the time "Time to first byte"? |
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Are large CSS/JS/HTML files compressed? |
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Are image sizes optimized? |
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Does the canonical tag point to itself? |
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Does the canonical tag contain an absolute URL, not a relative URL? |
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Is only one canonical tag implemented per URL? |
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Does the canonical tag point to a page tagged with noindex or redirect? |
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Does “rel=prev” or “rel=next” point to a page with noindex? |
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Does the canonical tag always refer to the page itself when paginating? |
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Ranking Factors |
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Were there any major ranking fluctuations in the last three months? |
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Are there significant ranking losses compared to last year? |
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Did you make any changes to your website before the ranking losses? If so, which ones? |
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Were links to your website set up before the ranking changes? |
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Has any content been removed or added? |
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Content Evaluation |
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Is your ads to content ratio too high? |
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Are your ads on your website pages valuable to your users? |
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Are all of your ads below the fold on your site pages? |
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Does the page title contain the main keyword? |
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Does the H1 heading contain the main keyword? |
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Can the central keyword be found in the meta-description? |
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Is there a main keyword in the body text? |
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Are synonyms of the main keyword used in the subheadlines? |
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Do ALT tags contain the main keyword? |
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Did you use the main keyword in the URL? |
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Do you have any instances of keyword cannibalization? |
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What are the results of your TDF*IDF analysis? |
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Link Structure |
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Is the home page linked to all important category pages? |
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Are there links from product pages to the thematically relevant category pages? |
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Are there links from category pages to other relevant category pages? |
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Are there links from product pages to other thematically suitable product pages? |
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Do links from the content refer to other topic-relevant subpages? |
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Are the same link texts always used for internal links to the same subpages? |
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Are the anchor texts in the footer correct? |
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Are there larger link blocks instead of meaningful and user-friendly navigation? |
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Status Codes |
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Is a correct error page displayed for status code “404”? |
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Are there current server errors (5xx codes)? |
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Do most of your URLs deliver a status code of “200 OK”? |
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Is your website accessible with “www,” as well as without “www”? |
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Can you access your website with both “https” and “http”? |
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Are there any forwarding chains? |
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Are the 301 redirects working? |
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Is the page redirected to the correct one? |
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Technique, Scripts, and Coding |
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Is JavaScript used for content output? |
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Are the JS files at the end of your HTML/source code? |
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Do JavaScripts prevent pages from loading? |
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Is content integrated via iframe? |
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Are the iframes used really necessary, and do they offer the user added value? |
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Are we using Adobe Flash on the site? |
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Should we continue using adobe flash on the site? |
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Is Flash only used for individual elements or for the entire website? |
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Do Flash elements hinder the performance of the site? |
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Can Flash content be implemented with other technical solutions? |
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Internationalization |
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Does the URL language also change when you select a different language version? |
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Are your navigation menus translated? |
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Have the country versions been stored in the GSC? |
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Have currencies or units been adjusted to the respective country? |
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Are the hreflang tags implemented correctly? |
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Do the pages have an rel=alternate reference? |
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Are the language/country codes correct? |
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Are language versions forwarded correctly? |
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