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SEO Tools

SEO Tools

Owned by Megan Bostwick
Feb 17, 2023
1 min read

Item

Link

Notes

Ahrefs

Ahrefs SEO Dashboard: Track SEO Performance & Progress

 

Google Analytics

https://analytics.google.com/analytics/web/#/

 

Google Data Studio

https://datastudio.google.com/navigation/reporting

build reports for the marketing managers as well as to make data analysis easier for ourselves. 2 dashboards; 1 with detail that you can select by site and another “quick” view with main KPIs that lists all site and YoY change

Google Data Studio - Organic Trends: Google Analytics Reporting

https://datastudio.google.com/reporting/1XrTAmxRfXzRusb5LUh_pvWmmap531-aA/page/1M

 

Google Data Studio - SEO Quick Summary - All Sites

https://datastudio.google.com/reporting/4e65c9b4-305a-4da4-b286-6d107679fb31/page/OvV8

 

Google Search Console

Google Search Console

we have one for all sites except Wound Care – there were issues implementing the tag – something we’ll need to get resolved

Google Tag Manager

https://tagmanager.google.com/#/home

for any tools, conversion tags either team needs to implement – permissions level is edit as the sites are tightly controlled on number of users with publish access – I can approve & publish

Hotjar

https://insights.hotjar.com/sites/1566318/dashboard?token=651d378ae94247a79478f7a9d9681d60&utm_source=referral&utm_medium=email&utm_campaign=teaminvite

heat map, visitor experience tool

Instapage

https://app.instapage.com/dashboard2/pages/1489628

landing pages

Optimize

https://optimize.google.com/optimize/home/?utm_source=opt_tips&utm_campaign=invite_welcome&utm_medium=email&utm_content=opt_body_link#/accounts

we primarily use this for PPC AB tests of landing pages but we may use it for SEO tests as well as asking the UX team to implement them…permissions level is at edit – tests have to go through QA by myself or the UX team for publishing

Screaming Frog SEO Spider

Your Complete Screaming Frog Guide | Seer Interactive

 

can be used for XML sitemaps among many other things

Yoast add on for WordPress

 

 

Schema Add on for WordPress

 

 

Bing Webmaster Tools

https://kb.yoast.com/kb/how-to-connect-your-website-to-bing-webmaster-tools/

 

Bing Webmaster Tools

 

 

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