SEO Tools

Item	Link	Notes
Ahrefs	https://ahrefs.com/dashboard
Google Analytics	https://analytics.google.com/analytics/web/#/
Google Data Studio	https://datastudio.google.com/navigation/reporting	build reports for the marketing managers as well as to make data analysis easier for ourselves. 2 dashboards; 1 with detail that you can select by site and another “quick” view with main KPIs that lists all site and YoY change
Google Data Studio - Organic Trends: Google Analytics Reporting	https://datastudio.google.com/reporting/1XrTAmxRfXzRusb5LUh_pvWmmap531-aA/page/1M
Google Data Studio - SEO Quick Summary - All Sites	https://datastudio.google.com/reporting/4e65c9b4-305a-4da4-b286-6d107679fb31/page/OvV8
Google Search Console		we have one for all sites except Wound Care – there were issues implementing the tag – something we’ll need to get resolved
Google Tag Manager	https://tagmanager.google.com/#/home	for any tools, conversion tags either team needs to implement – permissions level is edit as the sites are tightly controlled on number of users with publish access – I can approve & publish
Hotjar		heat map, visitor experience tool
Instapage	https://app.instapage.com/dashboard2/pages/1489628	landing pages
Optimize	https://optimize.google.com/optimize/home/?utm_source=opt_tips&utm_campaign=invite_welcome&utm_medium=email&utm_content=opt_body_link#/accounts	we primarily use this for PPC AB tests of landing pages but we may use it for SEO tests as well as asking the UX team to implement them…permissions level is at edit – tests have to go through QA by myself or the UX team for publishing
Screaming Frog SEO Spider		can be used for XML sitemaps among many other things
Yoast add on for WordPress
Schema Add on for WordPress
Bing Webmaster Tools