SEO Relias Terms and Abbreviations
B2C Sites:
RA - Relias Academy
RAAL - Relias Academy Assisted Living
CCG - Care and Compliance Group (Now Relias Academy Assisted Living as of March 2022 retired)
CE or ce.com - ContinuingEducation.com CE Homepage ContinuingEducation.com
WCEI - Wound Care Education Institute
FCME - FreeCME
RM - Relias Media
PR - Pearls Review (Merged into Nurse.com)
DCME - Distance CME (retired from Relias)
OCL - Oncourse Learning
Job Titles:
CMM - Channel Marketing Manager (B2C)
DGM - Demand Generation Manager (B2B)
PM - Product Managers (Product team)
PMM - Product Marketing Manager (Marketing team)
Tools:
GA - Google Analytics
GA4 - Google Analytics 4
UA - Univerisal Analytics, Google Analytics 3. Retiring June 2024.
GA 360 - The paid for version of Google Analytics
AT - Airtable
GSC - Google Search Console
FB - Facebook
IG - Instagram
RLMS - Relias Learning Management System
RLP - Relias Live Platform
CMS - Content Management System
Digital Marketing Terms:
DM - Digital Marketing
PPC - Pay Per Click
CPC - Cost Per Click
SEO - Search Engine Optimization
ROAS - Return on Ad Spend
UX - User Experience
UI - User Interface
PLP - Product Landing Page
PDP - Product Detail Page
OKR - Objectives and Key Results
IDP - Individual Development Plan
YoY - Year over Year
MoM - Month over Month
PoP - Period over Period
YTD - Year To Date
MTD - Month To Date
CTV - Connected Television
OTT - Over the Top Marketing
Programmatic Marketing - Algorithmic bidding based on how much you are willing to pay
Industry Terms:
CE - Continuing Education
CEU - Continuing Education Unit
CME - Continuing Medical Education
B2B - Business To Business
B2C - Business To Consumer
SaaS - Software as a Service
SME - Subject Matter Expert
UCE - Unlimited Continuing Education
FCE - Focused Continuing Education
CPD - Customer Data Platform
Profession Terms:
WCC - Wound Care Certification
WOCN - Wound, Ostomy & Continence Nursing
PT - Physical Therapy
OT - Occupational Therapy
SLP - Speech Language Pathology
RBT - Registered Behavior Therapist
BCBA - Board Certified Behavior Analyst
BACB - Behavior Analyst Certification Board
Wound Care:
WCEI – Wound Care Education Institute, private provider of WCC, DWC, and OMS certifications
NAWCO – National Alliance of Wound Care and Ostomy - non-profit organization, governed by a voluntary board of directors. NAWCO® through its credentialing board offers the WCC®, DWC®, and OMS certifications.
WCC/SWM – Wound Care Certification (Course)/Skin & Wound Management Certification Course (same course, two different names) – NAWCO accredited, offered by WCEI
OMS – Ostomy Management – NAWCO accredited, offered by WCEI
DWC – Diabetic Wound Care – NAWCO accredited, offered by WCEI
WOCN – Wound, Ostomy and Continence Nurses Society
WOCNCB – Wound, Ostomy, and Continence Nurses Certification Board – accrediting body of WOCN programs
WCNEP – Wound Care Nurse Education Program, Relias’ WOCNCB accredited Wound product
WOW – Wild on Wounds Conference – Annual conference put on by WCEI – Different from Wipeout Wounds Tour (an annual CE event across several states)
Target Audience Job Titles:
RN – Registered Nurse
LPN - Licensed Practical Nurse
NP – Nurse Practitioner
LPN/LVN – Licensed Practical Nurse/Licensed Vocational Nurse (same level of nurse, distinction varies by state)
MD – Medical Doctor
CWCN – Certified Wound Care Nurse
CCCN – Certified Continence Care Nurse
COCN – Certified Ostomy Care Nurse
CWOCN – Certified Wound Care, Ostomy, Continence Nurse
OT/OTA – Occupational Therapist, Occupational Therapy Assistant
PT/PTA – Physical Therapist, Physical Therapy Assistant
DO – Doctor of Osteopathic Medicine
DPM - Doctor of Podiatric Medicine
RD – Registered Dietitian
RDN - Registered dietitian nutritionists
Relias
ERG - Employee Resource Group
WIT - Women In Tech
RWLI - Relias Women's Leadership Initiative
Project Names
Project Apollo - Jira engineering instance
Project Submarine - Original Nurse Jobs in 2022
Super Nurse - TBD
CMS Development - CMS Jira Instance