BCH | Open Opps. Identify-Qualify | 701RM00000BRoiVYAT

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	43/50
Viewability	77.1%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Engagement Rate (CTR+VTR)
Account Engagement Rate (aCTR+aVTR)	81.40%
Avg. Increase in Account Engagement	3.52x
Shift in Account Engagement	19

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$1.6M

Growth Marketing