24-9 6sense: BCH | Open Opps. Develop | 701RM00000BRnvzYAD
- Parrish McLeod
- Jennifer Arvayo
Exposure - How well is our brand reaching our target accounts? | Values |
|---|---|
Accounts Reached | 39/30 |
Viewability | 76.2% |
Engagement - How well is the audience engaging with our brand? | Values |
|---|---|
Account CTR | 30.77% |
Account VTR | 51.28% |
Account Engagement Rate (aCTR+aVTR) | 82.05% |
Avg. Increase in Account Engagement | 4.21x |
Newly Engaged Accounts | 4 |
Accounts With Increased Engagement | 19 |
Impact - How well is the campaign influencing pipeline creation? | Values |
|---|---|
Influenced Pipeline | $4.6M |
Creative
Performance was pretty split. There was one additional size of the blue set, so it reached more accounts and had 1 more click than the green ones
Blue ads reached 15 more accounts than green ads but had 200 fewer impressions so CTR is the same across ads
Viewability was 75.54% for the green set and 74.78% for the blue, less than 1% difference
Avg eCPM was $4.50 for the green set and $4.98 for the blue, less than 1% difference
Accounts Newly Engaged:
Accounts with Increased Engagement:
