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PPC | Trauma-Informed Care Training | DEMO

PPC | Trauma-Informed Care Training | DEMO

Owned by Jennifer Arvayo
Last updated: Feb 25, 2025 by Parrish McLeod

Landing Page Conversion Rates

Dates

Conversion Rate

Demo Requests/Lead Forms

Dates

Conversion Rate

Demo Requests/Lead Forms

2022

4.41%

278/7

2023

3.28%

82/107

2024

3.50%

39/94

 

 

 

 

 

 

Google Search

Date

CVR

Demo Requests/Lead Forms

CTR

CPC

Date

CVR

Demo Requests/Lead Forms

CTR

CPC

2022

4.52%

175/7

6.47%

$4.18

2023

4.34%

5/107

5.96%

$3.15

2024

4.00%

2/94

5.62%

$5.76

 

 

 

 

 

Bing Search

Date

CVR

Demo Requests

CTR

CPC

Date

CVR

Demo Requests

CTR

CPC

2022

4.29%

103

2.97%

$0.86

2023

2.21%

77

5.56%

$1.98

2024

3.00%

39

7.71%

$2.26

 

 

 

 

 

Interface Conversion Rates:

Conv. Rate: 6/1/23 - 4/1/24

Conv. Rate: 4/1/24 - 2/1/25*

Difference:

Conv. Rate: 6/1/23 - 4/1/24

Conv. Rate: 4/1/24 - 2/1/25*

Difference:

Google: 4.40%

Google: 4.05%*

-8%

Bing: 1.46%

Bing: 2.75%

+88%

*TIC Campaign was paused in Google 11/20/24

Conv. Rate: 6/1/23 - 4/1/24

Conv. Rate: 4/1/24 - 2/1/25

Difference:

Conv. Rate: 6/1/23 - 4/1/24

Conv. Rate: 4/1/24 - 2/1/25

Difference:

1.27%

2.82%

+122%

 

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