24-11 6sense: BCH | Open Opps. Develop | 701RM00000BRnvzYAD

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	42/25
Viewability	80.1%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Account CTR	21.43%
Account VTR	57.14%
Account Engagement Rate (aCTR+aVTR)	78.57%
Avg. Increase in Account Engagement	2.96x
Newly Engaged Accounts	6
Accounts with Increased Engagement	19

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$4.4M

Creative

Same creative that ran last year and account engagement is lower than previous campaign but with account number increasing, that could be why
Green set had a much higher Account CTR but lower Account VTR - perhaps wasn’t as memorable?