24-9 6sense: REL | CM ASHRM 2024 | 701RM00000Fq8FOYAZ

Sep 25, 2024 - Oct 8, 2024 - 10 Days

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	688/1170
Viewability	79.3%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Account CTR	0.58%
Account VTR	70.72%
Account Engagement Rate (aCTR+aVTR)	71.3%
Avg. Increase in Account Engagement	4.06x
Newly Engaged Accounts	82
Accounts With Increased Engagement	217

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$25.7M

Growth Marketing