ACU| Open Opps OB | 701RM00000B1ejRYAR

Analytics

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	9/9
Viewability	76.1%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Engagement Rate (CTR+VTR)
Account Engagement Rate (aCTR+aVTR)	88.89%
Avg. Increase in Account Engagement	3.97x
Shift in Account Engagement

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$1.1M

Creative

Only one set of ads ran so we do not have an AB test to report on.