24-11 6sense: NUR | Universities - KW & Bombora | 701RM00000H5Bp3YAF

KPIs

Exposure - How well is our brand reaching our target accounts?	Values

Exposure - How well is our brand reaching our target accounts?	Values
Accounts Reached	2416/2612
Viewability	75.2%

Engagement - How well is the audience engaging with our brand?	Values

Engagement - How well is the audience engaging with our brand?	Values
Account Engagement Rate (aCTR+aVTR)	87.5%
Avg. Increase in Account Engagement	3.69x
Shift in Account Engagement	1,120

Impact - How well is the campaign influencing pipeline creation?	Values

Impact - How well is the campaign influencing pipeline creation?	Values
Influenced Pipeline	$12.2M

Only one set of ads ran so we do not have an AB test to report on.

Number of accounts being targeted is high and includes irrelevant schools (public, high school, etc). Suggest removing broader “school” industries and check filter logic
Ad copy message is Recruiting/Talent focused. Suggest Advertising focused ad copy.
Test 2 different messages so we can run an AB test.
Consider one ad set with ad copy specific to Universities looking for Nurse Degree program leads