Pivot from Paid and Search to OLO first quarter promo
Driver | Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI |
|---|---|
Campaign name | PPC pivot from price slash to OLO2024 promo |
Campaign type | promo |
Launch date | 3/6/24 |
Campaign UTM Tag |
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Strategy
See Strategy Deck [LINK HERE]
Campaign Brief [LINK HERE]
💬 Messaging
B2C Messaging Doc [LINK HERE]
📁 Campaign Assets
Campaign Deliverables & Tracking
KPI will be provided by Megan B’s team
Pivot by Megan from promoting new pricing to olo2024 first quarter campaign of $100 off online courses.
Campaign roadmap