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Pivot from Paid and Search to OLO first quarter promo

Pivot from Paid and Search to OLO first quarter promo

 

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Driver

Laurie Bishop | Channel Marketing Manager - B2C Growth WCEI

Campaign name

PPC pivot from price slash to OLO2024 promo

Campaign type

promo

Launch date

3/6/24

Campaign UTM Tag

 

 Strategy

See Strategy Deck [LINK HERE]

Campaign Brief [LINK HERE]

💬 Messaging

B2C Messaging Doc [LINK HERE]

📁 Campaign Assets

 

Screenshot 2024-03-06 100555.png

 

 Campaign Deliverables & Tracking

KPI will be provided by Megan B’s team

Pivot by Megan from promoting new pricing to olo2024 first quarter campaign of $100 off online courses.

 Campaign roadmap

 

04-Mar202411-Mar18-Mar25-MarMarker 1Marker
Lane 1

Bar 1

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