Q2 OT All Access Promotion
- Grace Beesley
Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store |
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Campaign Name | OT All Access Promo Campaign Live - April 1 - June 30th |
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Campaign type | Revenue Driver |
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Promo Amount | 20% |
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Promo Code | OT24 |
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Channels |
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Submit 3 supporting emails |
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PPC | Would we want to support this with PPC? - Yes |
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Social | Would we want to support this with Social? - Grace to build instapage with OT All Access Bundle course for potential social promotion |
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Launch date | Apr 1, 2024-April 30, 2024 | May 1-May 31, 2024 | June 1-June 30, 2024 |
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Status (Dates of AT tickets) | Emails - All Q2 tickets submitted 3/15 | Endeca code: Created 3/18 | Submitted PPC AT Ticket 3/21 | Social AT Ticket submitted 3/21 |
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Opt-In Monster Banner | Created 3/15 |
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UTM | OT-24 |
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Strategy
Target market
Goals
Goals | Metrics |
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Primary Goal: Increase enrollment and purchase of OT All Access Course (Drive Revenue) | Course Sales: 2023 OT All Access Purchase during Q2 - Increase by 10% |
Secondary Goal: Improve Conversion Rate Enhance Brand Awareness, Grow Subscriber list | Conversion Rate Website Traffic Engagement |
Budget
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Campaign roadmap
Campaign deliverables
Deliverable | Owner | Deadline | Status | Notes |
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Content + social promotion | ||||
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Offline advertising | ||||
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Paid advertising | ||||
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Webinar | ||||
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Media/PR | ||||
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