Campaign Naming & Tracking Formats

Owned by Megan Bostwick
Last updated: Oct 30, 2024
1 min read

Google & Bing

  • Use auto-tagging so campaign names are automatically tracked

  • Initial caps

  • Format:  "Campaign Type" | "Product Promoted" | "Description if needed"

    • Campaign types:

      • Search

      • Display

      • Remarketing

      • Video

    • Examples

      • Search | UCE | Nursing CEU

      • Remarketing | Pharmacology

      • Remarketing | UCE

      • Display | UCE | Targeted Placements

      • Video | Cert Review

*Note for Relias Academy - all campaign names should be lowercase

PROMOTED PRODUCT STANDARDIZATION

  • Nurse

    • UCE or uce = unlimited CE

    • CE Renew or ce-renew = CE renewal package

    • Pharma = pharmacology

    • Specialty = specific courses vs general CE or packages (pediatric, case management, infection control)

    • Cert. Review = certification review courses