Compulse Analytic Benchmarks

CATEGORY	DISPLAY CTR	PRE-ROLL VCR	OTT VCR	Email	Search	Social
Compulse Averages	0.18%	83%	98%	2.5% CTR 18% Open Rate
2024 National Averages	0.05%	70%	95%	1.5%-2% CTR 12%-18% Open Rate	2.3% CTR	1.46% CTR

CATEGORY	DISPLAY CTR	PRE-ROLL VCR	OTT VCR
Arts & Entertainment	0.22%	82%	98%
Automotive	0.28%	86%	98%
Business	0.18%	83%	98%
Careers	0.14%	84%	97%
Education	0.18%	82%	98%
Food & Drink	0.19%	85%	99%
Health & Fitness	0.16%	86%	98%
Home & Garden	0.19%	85%	98%
Law, Gov't & Politics	0.16%	81%	98%
Personal Finance	0.16%	84%	99%
Political	0.18%	70%	98%
Real Estate	0.21%	91%	99%
Shopping	0.23%	89%	99%
Society	0.20%	80%	98%
Sports	0.15%	85%	98%
Travel	0.17%	84%	99%

Compulse Analytic Benchmarks

CATEGORY

DISPLAY CTR

PRE-ROLL VCR

OTT VCR

Email

Search

Social

Compulse Averages

0.18%

83%

98%

2.5% CTR

18% Open Rate

2024 National Averages

0.05%

70%

95%

1.5%-2% CTR

12%-18% Open Rate

2.3% CTR

1.46% CTR

CATEGORY

DISPLAY CTR

PRE-ROLL VCR

OTT VCR

Arts & Entertainment

0.22%

82%

98%

Automotive

0.28%

86%

98%

Business

0.18%

83%

98%

Careers

0.14%

84%

97%

Education

0.18%

82%

98%

Food & Drink

0.19%

85%

99%

Health & Fitness

0.16%

86%

98%

Home & Garden

0.19%

85%

98%

Law, Gov't & Politics

0.16%

81%

98%

Personal Finance

0.16%

84%

99%

Political

0.18%

70%

98%

Real Estate

0.21%

91%

99%

Shopping

0.23%

89%

99%

Society

0.20%