2024 Ncom DA Sales Ad Specs & Reporting Status

Ncom Digital Display Ad

Lead time:

Creative due 7 business days prior to launch

300x250, 728x90

60kb max

72 dpi

Format: .gif, .jpg, .png

Animation: Yes

Time limit: 15 seconds with an end frame or continuous looping

All ads require a border

Needs a click thru URL

No dashboard, must request from Adops

Google Ads

Ncom National Newsletter Ad

Lead time:

Creative due 7 business days prior to launch

Top ad: 265x140

Bottom ad: 540x160

150 kb

Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL

Overall send analytics can be found here - but ad specific analytics for the sold ads, you must request from Adops

Power BI

looks like it hasn’t been updated since March 2024 - was managed by Jeanne

Old email reporting is also here and here and here

Iterable

Ncom National Newsletter Takeover

Lead time:

Creative due 7 business days prior to launch

Logo: 250x50

Top ad: 265x140

Bottom ad: 540x160

150 kb

Logo format: .png with transparent background

Ad Format: .gif, .jpg, .png

Animation: No

Needs a click thru URL for each ad / logo. These can be the same URL or different. This is up to the client.

Overall send analytics can be found here - but ad specific analytics for the sold ads, you must request from Adops

Power BI

looks like it hasn’t been updated since March 2024 - was managed by Jeanne

Old email reporting is also here and here and here

Iterable

Ncom Targeted Network Display (TND)

Lead time:

Creative due 7 business days prior to launch

Required:
300x250, 728x90, 160x600, 300x600, 320x50, 970x250

Additional sizes:
428x60, 250x250, 336x280, 200x200, 180x150

150 kb max per image

Format: .gif, .jpg, .png

Animation: Restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.

Time limit: 15 seconds with an end frame or continuous looping

NOTE: Creative cannot be served through 3rd party tags

All ads require a border

Audio: No

Needs a click thru URL

Landing Page Requirements: Must include a link back to the home page and another link to the privacy policy. Branding on landing page must match the branding of the ads.

Banners are not permitted to use redirecting URLs. Track campaign analytics with UTM tracking codes instead.

Banners cannot link directly into a payment processor (e.g., PayPal). Visitors must be able to review terms of the offer prior to entering purchasing/sign-up flows.

Analytics live here - this updates dynamically and the plan was to have 6 months of history due to it timing out and so much history to bring in.

Dashboard is shared with other Nurse.com Analytics - list of things in the left rail when you open this up:

TND Analytics

Adroll

Ncom Social Media Campaign - single image

Lead time:

Creative due 7 business days prior to launch

1080x1080

Ad Format: .gif, .jpg, .png

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1 for Facebook, 1:1 for Instagram

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

No dashboard, must request from Adops

Meta

Ncom Social Media Campaign - carousel

Lead time:

Creative due 7 business days prior to launch

1080x1080

Ad Format: .gif, .jpg, .png

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Image ratio: 1:1

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

No dashboard, must request from Adops

Meta

Ncom Social Media Campaign - video

Lead time:

Creative due 7 business days prior to launch

Caption length text: Text only, max 2,200 characters

Recommended aspect ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1, or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing

Length: 120 minutes max

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File size: Up to 4GB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

.mp4 or MOV recommended, no edit lists

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Audio: Stereo AAC audio compression, 128kbps + preferred

Headline: 40 characters

Link description: 20 characters

Needs a click thru URL

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Thumbnail image ratio: Should match the aspect ratio of your video and should only contain 20% as text.

No dashboard, must request from Adops

Meta

Ncom Email

Lead time:

Creative due 10 business days prior to launch

Under 100kb

600px wide max

html

Must be correctly coded mobile responsive html file with inline CSS

Email Creative Services

Overall send analytics can be found here - but ad specific analytics for the sold ads, you must request from Adops

Power BI

looks like it hasn’t been updated since March 2024 - was managed by Jeanne

Old email reporting is also here and here and here

Iterable

Ncom Blog Sponsorship

Lead time:

Creative due 7 business days prior to launch

Banner for blog page: 300x250

Format: .gif, .jpg, .png

Needs a click thru URL

No dashboard, must request from Adops.

Nurse.com site

Sponsorship placed on the blog on the Nurse.com site by the Content Team.

This is a bit deceptive - there are 2 things to report on here - the 300x250 banner that is on the blog page through Google Ads and also the blog itself that we would need to pull from Google Analytics.

Ncom Sponsored Course

Lead time:

Creative due 10 business days prior to launch

Client builds: Email - see Ncom email

Ncom builds: TND banners and coordinates the organic social post on FreeCE Friday

html

Must be correctly coded mobile responsive html file with inline CSS

Course selection needs: Beginning and end dates, course selected and survey questions. Form submitted to Adops for promotional products to be scheduled and course reserved.

Survey / free course completions reported through this dashboard.

This syncs nightly. Reports of users that have opted in are sent out to predetermined recipients each morning throughout the sponsorship.

Magento or Adobe Commerce, Digioh

Ncom Direct Mail Plus - Postcard

Lead time for any Plus sale:

Creative due 30 business days prior to launch

6x9 postcard

pdf with all fonts embedded and built in 4-color process

Images: 300 dpi minimum

Show all crop marks and no text within 1/8” of trim size

Bleeds (if you are having color bleed off the piece): add 1/8” around entire piece

Overall size of piece: 6.25” x 9.25” (if using bleeds)

Final trim size is: 6” x 9”

On mailing side/addressing side please leave 3 ¾” white space on the right side of the card for addressing.

Printed on 100# matte cover

Needs a seed list

Delivery schedule for standard mail rate for a postcard only - NOT PLUS:

17 Business days from file to printer to delivery in mailboxes

Day 1: Printer receives print file, mail list and places order

Day 2 and 3: Printer processes mail list and produces Pdf proofs

Day 4: Proof approval by client

Day 5, 6 and 7: Printer prints, trims, sorts and delivers to local post office

Day 8, 9 and 10: At the post office

Day 11, 12, 13, 14, 15, 16 and 17: Post office delivers to mailboxes

Delivery schedule for First Class mail rate for a postcard only - NOT PLUS:

10 Business days from file to printer to delivery in mailboxes

Day 1: Printer receives print file, mail list and places order

Day 2 and 3: Printer processes mail list and produces Pdf proofs

Day 4: Proof approval by client

Day 5, 6 and 7: Printer prints, trims, sorts and delivers to local post office

Day 8, 9 and 10: Post office delivers to mailboxes

No dashboard, must request from Adops

Thysse Analytics Dashboard

All Direct Mail products have a dashboard maintained by the vendor, Thysse.

Regardless of whether it is a simple postcard / list rental or a more robust campaign with Plus components trafficked by Thysse’s vendor, DM2.0.

Ncom Direct Mail Plus - Social Match & Follow Up

Lead time for any Plus sale:

Creative due 30 business days prior to launch

1200x628 or 1080x1080

Ad Format: .gif, .jpg, .png

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Image ratio: 1.9:1 for Facebook, 1:1 for Instagram

Needs a click thru URL

Client Business Manager Admin must grant permission for our vendor to access / post on their business page.

Two to three versions for rotation (different images, text or headline) is recommended to avoid over-saturation of the audience and high frequency rates.

Image should only contain 20% as text.

No dashboard, must request from Adops

Thysse Analytics Dashboard

All Direct Mail products have a dashboard maintained by the vendor, Thysse.

Regardless of whether it is a simple postcard / list rental or a more robust campaign with Plus components trafficked by Thysse’s vendor, DM2.0.

Ncom Direct Mail Plus - Online Follow Up

Lead time for any Plus sale:

Creative due 30 business days prior to launch

300x250, 728x90, 160x600

Format: .gif, .jpg, .png

Needs a click thru URL

No dashboard, must request from Adops

Thysse Analytics Dashboard

All Direct Mail products have a dashboard maintained by the vendor, Thysse.

Regardless of whether it is a simple postcard / list rental or a more robust campaign with Plus components trafficked by Thysse’s vendor, DM2.0.

Ncom Direct Mail Plus - Informed Delivery

Lead time for any Plus sale:

Creative due 30 business days prior to launch

300x250

Format: .gif, .jpg, .png

Can use the same file from the Online Follow Up

No dashboard, must request from Adops

Thysse Analytics Dashboard

All Direct Mail products have a dashboard maintained by the vendor, Thysse.

Regardless of whether it is a simple postcard / list rental or a more robust campaign with Plus components trafficked by Thysse’s vendor, DM2.0.

Ncom Direct Mail Plus - Call or Text Tracking

Lead time for any Plus sale:

Creative due 30 business days prior to launch

Call tracking: Internal redirect phone number provided by the client

Text tracking: Trigger word (i.e. Text “Free” to xxx-xxx-xxxx)

Response message and URL (i.e. Thanks for your interest in Nurse.com, visit our website!

Needs a click thru URL

No dashboard, must request from Adops

Thysse Analytics Dashboard

All Direct Mail products have a dashboard maintained by the vendor, Thysse.

Regardless of whether it is a simple postcard / list rental or a more robust campaign with Plus components trafficked by Thysse’s vendor, DM2.0.

Ncom Custom Webinar Sponsorship - like Stryker (Non-influencer)

No dashboard, must request from Adops for each product or platform.

Iterable

Meta

AdRoll

BigMarker

Digioh

Ncom Influencer Webinar Sponsorship

Ncom Podcast Ad

Ncom Influencer Podcast Ad