Programmatic Specialist Interview

Programmatic Experience

• Skills/Experience

  • DSPs

  • Ad servers

  • Types of campaigns (display/video/CTV/etc)

  • Types of targeting (1P/3P audience segments/lookalike/ect)

    • Experience with audience segmentation?

  • Reporting/Data Visualization tools

  • Social/email experience?

• What does your daily/weekly routine look like?

• What are some things you're looking for when analyzing and optimizing campaigns?

• Do you have experience with campaign planning and strategy?

Chatgpt assisted questions to consider tailored for a Marketing Programmatic Ad Operations Specialist role

Technical Expertise:

1. Can you walk us through your experience with programmatic advertising platforms (e.g., DV360, The Trade Desk, Xandr)? Which platforms are you most comfortable using?

2. How do you approach setting up and optimizing programmatic ad campaigns? What key metrics do you focus on for optimization?

3. How do you ensure proper ad targeting, and what steps do you take to refine audience segments for better performance?

4. What role does data management play in programmatic advertising, and how have you leveraged DMPs (Data Management Platforms) or CDPs (Customer Data Platforms) in past campaigns?

5. What is your experience with attribution models, and how do you determine the success of a programmatic campaign across different touchpoints?

Strategy & Optimization:

1. Can you give an example of a campaign where you had to optimize for a challenging KPI (e.g., cost-per-lead, ROAS, conversion rate)? What was your approach?

2. What methods do you use to continuously improve the performance of campaigns that have plateaued?

3. What role does A/B testing play in your programmatic strategy, and can you share an example of an A/B test that provided valuable insights?

4. How do you handle frequency capping and pacing in campaigns to avoid oversaturation while maximizing reach?

5. How do you incorporate creative strategy into programmatic campaigns? Can you give an example of how creative variations impacted campaign performance?

Problem-Solving & Collaboration:

1. Describe a time when you encountered a major technical issue with a programmatic campaign. How did you resolve it?

2. How do you collaborate with other teams (creative, sales, analytics) to ensure programmatic campaigns are aligned with overall business goals?

3. Can you provide an example of how you handled a situation where a campaign was underperforming and what steps you took to turn it around?

4. Have you ever had to pivot a campaign strategy mid-flight due to client feedback or underperformance? How did you manage that change?

Analytics & Reporting:

1. What tools do you use to report on programmatic campaign performance? How do you ensure accuracy and clarity in your reporting?

2. How do you use insights from Google Analytics, GA4, or other analytics platforms to inform your programmatic strategy?

3. What key performance indicators (KPIs) do you track to assess the success of a programmatic campaign? How do you communicate these results to stakeholders?

4. Can you describe a time when you uncovered an unexpected insight from campaign data, and how did you apply it to improve performance?

5. How do you build and present reports that are meaningful to clients or stakeholders who may not have deep knowledge of programmatic advertising?

Soft Skills:

1. What kind of culture are you looking for in a company and a team?

2. How do you prioritize and manage deadlines in a fast-paced environment with multiple campaigns?

3. Tell us about a time when you had to educate a client or colleague about programmatic advertising. How did you approach the conversation?

4. How do you stay organized and ensure nothing falls through the cracks when handling multiple ad campaigns?

5. In a team setting, how do you handle feedback, and how do you give feedback to others?

Industry Knowledge & Innovation:

1. What trends do you see shaping the future of programmatic advertising, and how do you stay ahead of the curve?

2. What impact do you think privacy regulations (like GDPR, CCPA) and the shift away from third-party cookies will have on programmatic advertising?

3. How do you think AI and machine learning are influencing programmatic buying, and how have you utilized these technologies in past campaigns?

4. Can you share a new or emerging tactic in programmatic advertising that you’ve implemented recently? What were the results?

5. What is your experience with advanced bidding strategies like dynamic CPM or CPA-based bidding, and how have they affected your campaign outcomes?