All Access Bundle Focus
Driver | Grace Beesley | Manager, Channel Marketing - B2C Growth https://reliasacademy.com/rls/store |
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|---|---|---|
Campaign name | BCBA All Access Promo Campaign Live - Jan 15- March 30th |
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Campaign type | All Access Subscription Sale |
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Launch date | Jan 1, 2024 |
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Campaign UTM Tag | BCBA-24 |
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Strategy
See Strategy Deck HERE
Campaign Brief HERE
Goals
2024 Overall Campaign Goals:
Goals | Metrics |
|---|---|
Drive Traffic | Amass 2.26M in traffic by EOY Maintain 2.2% conversion rate |
Drive Revenue | $5M in revenue AOV: $98 |
Increase New Users/Registrations | +49,720 users in 2024 |
💬 Messaging
B2C Messaging Doc HERE [Need Link]
Campaign Deliverables & Tracking
See link to Campaign in Airtable HERE under the Campaign Tracking Tab